Sunday, July 27, 2008

What is Black Hat Style PPC Techniques?

The Fantomaster (a fabled SEO black hat guru) really caught my attention today by noting an article on Search Engine Watch that he admired! In case you don't know when Fantomaster admires an article you can be relatively certain the article is worth a read. Written for Search Engine Watch by Rob Kerry the article titled "Playing Dirty with PPC" lays out the steps to get around the editorial controls on the major pay per click search engines.

Here are the interesting but somewhat chilling techniques that Rob outlines in his article:
  • How to sneak in advertisements that under normal circumstances would never make it past editorial control.
  • How to steal ALL of the top 10 pay per click positions.
  • How to get your competitor's campaign dropped in a single, swift move.
Here is the complete article to read if you are interested. Of course I don't advise ever utilizing the tactics that Rob outlines; however, I believe it is worthwhile understanding the morally challenged tactics that competitors could use against you.


Joseph Goebbels said...

You're such an expert in all the little things, I guess you must have studied real hard and worked like a mother hucker to be sucha genius

Pay Per Click Singapore said...

Appreciation to the writer from my side for the ppc techniques information that has given on this page. Nice work

SEO companies india said...

Black hat ppc techniques can be of great help. Good post

Preeti said...

The opposite of “white hat” SEO is something called “black hat webspam”.In the pursuit of higher rankings or traffic, a few sites use techniques that person will go for PPC and due to this google may collects lots of money.

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