What is Black Hat Style PPC Techniques?

The Fantomaster (a fabled SEO black hat guru) really caught my attention today by noting an article on Search Engine Watch that he admired! In case you don't know when Fantomaster admires an article you can be relatively certain the article is worth a read. Written for Search Engine Watch by Rob Kerry the article titled "Playing Dirty with PPC" lays out the steps to get around the editorial controls on the major pay per click search engines.

Here are the interesting but somewhat chilling techniques that Rob outlines in his article:

• How to sneak in advertisements that under normal circumstances would never make it past editorial control.
• How to steal ALL of the top 10 pay per click positions.
• How to get your competitor's campaign dropped in a single, swift move.

Here is the complete article to read if you are interested. Of course I don't advise ever utilizing the tactics that Rob outlines; however, I believe it is worthwhile understanding the morally challenged tactics that competitors could use against you.

"Wow, Now i can estimate my adsense revenue!"

I found a very useful tools to calculate how much that my blogs can generate income for the future with current status.



With Adsense Calculator, you just insert daily impressions, CPC and CTR and from there, the calculator will estimate how much can you expect from adsense program for a week, a month and a year.



Using this calculator

• you can easily calculate your Google Adsense (estimate) earnings based on the number of visitors, the click-through ratio (CTR) and the earnings per thousand visitors (CPM)
• You can also calculate how much you would earn if you would be able to change the CTR, the number of visitors or the earnings per click.

I guest from now on, i will always play around with this calculator to do some analysis :D

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Google Adwords Made Easy!

Hi and welcome again to ppc-strategy.blogspot.com - Blog that Talks about Pay Per Click Advertising Strategy.

Today i found blueskybrothers.com that share this free ebook : Google Adwords Made Easy by Brad Callen.

t's a powerful Adwords guide because you want to cash in big on this whole Google Adwords craze.

Over the past 3 months Brad has been secretly writing a comprehensive, 84 page guide on how to profit with the Google Adwords system. This course will teach you exactly what you need to know to make Adwords work for you.

You can download this ebook there: http://www.blueskybrothers.com/2007/03/01/google-adwords-made-easy/


I have download this ebook but not have a time to read it yet. Hopefully after read this book, i will summaries what Brad Callen have shared in this free ebook - it is have a valuable content? We'll see..

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Making Profits with Google Adwords

I was starting my online marketing just 2 years ago and makes some money from the internet. Yeah, little money from my photoshop skills.

I want to try to setup my own logo's website that will create a logo for a blogspot, same like what you see now at ppc-strategy.blogspot.com. So i'll try make up one and will try to promote via Google Adwords (pay per click) and looks how it's going on. With just usd5, it just pay off to try this great tool.

Plus, I'll place google adsense to that web too :P

I know that bigginer like me will lose some money at first, so i need to ask person that more expert s in this area. (maybe by asking/searching to their blog?)

I have read 5 steps to make money with google adwords, taken from adwords-revealed.com:

Steps Number 1: Target profitable two-tier or residual income niche markets.

First, the products or services that you will promote with Google Adwords should target a niche where people have lots of money and are willing to spend it. In other word, think about what people are willing to buy.

Step Number 2: Use effective tools and software for your Google Adwords keyword research.

Use Effective Tools for Your Google Adwords Keyword Research

First, did you know that you can spy on your competitors keywords by using an amazing tool called GoogSpy: http://www.googspy.com

Simply, enter a domain name of your direct competitors and see what keywords they are bidding on. This little-known secret could make your online profits soar instantly.

Second, as you probably know, the competition among advertisers in ppc marketing is fierce. That's why you should avoid using only free keyword research tools like
Overture's Keyword Selector: http://inventory.overture.com/d/searchinventory/suggestion

You will miss lots of profitable keywords if you do so. To succeed with ppc the only tool that works is WordTracker: http://www.adwords-revealed.com/wordtracker

You should take at least a one day's subscription when you are ready for your keyword research.

Step Number 3: Get a Domain name, a Hosting Account, and Create a Simple
Landing Page

If you don't have your own web site for your niche product or service that you advertise with ppc search engines, you are leaving money on the table.

Step Number 4: Capture Your Google Adwords Visitors' E-mail Addresses

Yes, you can promote affiliate links directly with Google Adwords. However, this way you will lose lots of prospects that could be contacted later.

Picture this...

When you promote an affiliate link you drive traffic directly to your affiliate web site. If a visitor doesn't purchase the product or service immediately, the chances are he or she will never purchase from your affiliate link again.

Of course, top affiliate programs place cookies on their web site visitors' browsers. This way you get paid even if your referral returns to your affiliate web site later. That's why it is important to select the best affiliate programs from the begining.

If you can achieve 1% visitor to sales conversion ratio (it means 1 sale from 100 visitors) with Google Adwords - you have a winner!

Imagine... What if you could set up a simple opt-in form on your landing page and write a great copy encouraging your visitors to subscribe to your newsletter or an e-mail course? You would enjoy not 1% but 20 - 30% visitor to subscriber conversion ratio when driving targeted traffic
to your web site with Google Adwords!

You see, when you capture email addresses, you build a list. And, as they say - money is in the list!

Step Number 5: Follow Up With Your Subscribers and Pre-Sell Your Products
and Services

This step is where you make real profit. Simply, create quality targeted content in your newsletter or ecourse and follow up with your prospects using autoresponders.

It is said that online products and services are sold after 7 - 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

This simple surefire action plan should help you boost your homebased Google Adwords business profit instantly. As you can see, without a web site you cannot profit as much
as you could by simply creating a one-page website.

Now i have some idea!!

AdSense Relevancy, How Google Determines this?

There are many Adsense publishers that viewing the ads. So I believe you also think same thing like me: How are they going to get the relevant ads?

When attempting to match ads with those pages Google considers:

• Entire keyword list associated with an ad group.
• You want to use well themed keyword adgroups to help ensure your ads are delivered properly. Including generic words like laptop can make it harder for Google to understand what your adgroup is trying to sell.
• Using appropriate campaign negative keywords can also help further target your ads.
• Adgroup creative are also used to help understand what ads to display.
• Max PPC and click through rate also play into the order of the ads displayed.
  

Tracking Software: Google Analytics

Previously I have discuss with you which one to choose between all those PPC advertising program and today we will discuss about Tracking Software for Google’s Publisher and Advertiser called Google Analytics.

It was free platform of tracking software tool that was compatible with Adwords products. It can track where the visitors come, track email ads, banner ads and many more. No doubt it was one of the convenience Google’s Tools, as expected. :D

If I not mistaken, it has 3 main perspective views: ass Executive, as Webmaster and as
You can know what browser that they are using, the connections: dial-up, broadband or others. It’s help me to know my visitors more and I think its can help you too.

Even if you are not using Google Adwords yet, you can also apply them. So take the step to track your web and your ads by joining Google Analytics.

Which One of Them?

Last post we have discuss about why we use pay per click, so now in choosing pay per click program as advertiser, which one can I trust?
 

There are Google Adwords, Yahoo Search Marketing , Adbrite , Bidvertiser , Ask Jeeves  , Business.com  , Search123  , Epilot  and many more. So which one?
 

Google Adwords has a large networks via their Google, Adsense and AOL while Overture has a network friendship with Yahoo!, MSN and InfoSpace.

So again in my mind, I’m asking myself: “Which one?”

I don’t know which one works for me but by looking on their branding; of course I would choose either Google Adwords or Yahoo Search Marketing.
 

Big Guys also means Big Bucks. What’s your opinion?

 

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